Introducing your Clients to Branded Podcasts
Creating engaging branded content has always been a tough nut to crack. Not only is it costly to produce, but walking the line between informing and selling can be tricky. Enter the branded podcast, a way for brands to create authentic content in an easily digestible format that consumers are looking for. Whether it's storytelling, informational, or entertainment-focused, creating a branded podcast could be another weapon in your client's 2020 arsenal. Yeosh will give you some ideas, tips, and tricks for developing concepts and pitching your podcast ideas to your clients. He'll break down the process developed by his company, Push Button Creative Audio, and share promotional, audio branding, and measurement tools to help you along the way.
Yeosh Bendayan Bio:
Yeosh is a University of Florida alum and a founder and partner at Push Button Creative Audio – a quirky Orlando-based production company that develops audio brands for regional and national advertisers. Push Button’s clients include Pyrex, Buca di Beppo, Budget Blinds, Simple Mobile, Lamkin Golf Grips, First Watch, ID Stronghold, and over 40 credit unions nationwide. Check out PushButtonProductions.com
Yeosh is also the a Vice Chair of the national American Advertising Federation's Council of Governors as well as a Past Governor of the 4th District of the American Advertising Federation.
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