Pathways to Careers in Advertising
Thursday, May 2, 2024
Gail & Michael Yanney Pavilion and Burlington Green Courtyard | Kearney, NE
1:00 - 4:00 PM
Pre-registration required as there is limited seating for this event.
Join AAF Nebraska for an afternoon of professional development and networking in Kearney, Nebraska.
Students and the Kearney community will have a front row seat to a keynote presentation by presented by the Swanson Russell team and, a panel of advertising professionals speaking to the various pathways to careers in advertising. Panel will include a Q&A session. Round table discussions with the professionals to follow.
You don’t want to miss out on this exceptional opportunity to learn from and connect with advertising professionals from across the state of Nebraska.
Thank You to Our Event Sponsor:
University of Nebraska at Kearney
Keynote Presentation by:
Jon Lundeen (Creative Director) and Patrick Finnegan (Group Account Director)
Swanson Russell
Minn Kota + Humminbird One-Boat Challenge presentation
Panel Moderator:
Ben Rowe
Chief Creative Officer, SCORR Marketing
Ben will moderate the Panel Discussion
Panelists:
Rhonda Richardson
Owner and President, A&K Marketing, Inc.
Rhonda is a graduate from the University of Nebraska at Kearney with a Bachelor of Science degree in Business Administration marketing and advertising and a master's in organizational communication and marketing research.
Rhonda started her career earning her research credentials working for the Nebraska Department of Tourism, conducting marketing/tourism conversion studies. Her foray into the media and advertising arena began spearheading listener preference surveys for local broadcasting companies. She eventually transitioned to a career as an account manager at television stations in both Kearney and Omaha.
Since her stint in television sales and marketing, Rhonda has spent more than twenty-five years in the advertising agency business. Her experience as a buyer, planner, account manager, and ultimately agency owner has allowed her to work with a diverse client base, including retail, fast food, automotive, home improvement, education, health care, B2B, non-profit, finance and publishing.
Currently, Rhonda is Owner/President of A&K Marketing, an Omaha based media strategy, planning and buying boutique representing clients locally, regionally, and nationally.
Rhonda has been a member of the Nebraska chapter of the American Advertising Federation, and a member of MADMA and KOPI.
Robert Richardson
Coordinator of Business Development and Partner, A&K Marketing, Inc.
Robert Richardson is the coordinator of business development and partner at A&K Marketing, Inc. A native of Crawford, Nebraska. Richardson received an associate degree in applied science from the Community College of the Air Force, eared a four-year Bachelor of Science degree in Business Administration with an emphasis in Airway Science Management from the University of Nebraska at Kearney, and is a former member of the Nebraska Air National Guard. Richardson took an unusual path before he started working full time at the ad agency with his wife Rhonda Richardson. He has worked for two fortune 500 communication services providers as a Major Account Executive.
Richardson serves on the AAF Nebraska Board of Directors and chairs the federation's Legislative Affairs committee.
Brad Eubanks
Creative Director, RCG Advertising & Media
Brad Eubanks is Creative Director at RCG Advertising & Media. An alumni of UNK, Brad has 25+ years of experience leading creative teams for full-service agencies in Chicago, Louisville, Salt Lake City and now back in Omaha. His past work includes creative strategy and execution with deep-rooted knowledge of consumer and shopper marketing across B2C & B2B, having worked with a diverse client mix such as Unilever, Kimberly Clark, Mondelez, Beam Suntory, Topco, True Value, Midwest Dairy, National Beef, Thrasher, Certified Transmission, and NFM.
Sherma Jones
Agency Principal, IdeaBank Marketing
Sherma has been a partner at IdeaBank Marketing since 1993 and on staff since 1988, so she knows what it takes to make advertisements sing, video pop and clients happy. There's an electric charge when she's in the office, and her creative zip keeps the phones humming and projects hopping.
Sherma has covered all aspects of concept development, project planning, technical production and interactive design for clients of every size. Her experience includes new product introductions, fundraising campaigns, branding efforts, full-scale digital campaigns, market research and more.
When Sherma graduated from the University of Nebraska in 1986 with a degree in advertising, her entire portfolio was created with pencil sketches, markers and airbrush. Having been trained the old-school way, she truly appreciates the powerful digital tools at our disposal today. She believes combining traditional methods with today's interactive advances is the best way to achieve marketing success.
Pre-registration required as there is limited seating for this event. If you have questions, please contact the AAF Nebraska office at aafomaha.teri@gmail.com.
Thank you to AAF Nebraska's Elite Sponsors:
