AAF Omaha Professional Development Webinar
Panel Discussion
"The State of Social Media"
Tuesday, June 29, 2021
12 Noon
Free to AAF Omaha & AAF Lincoln Members | $5 Non-Members/Guests
Social media is a fast-paced, ever-changing, ever-growing part of the marketer’s toolbelt. But with conflicting advice on best practices, social strategies, branding, and more, how do we successfully use these tools? How do you know if it’s working and when it's working? What’s the best way to market on social media? Are you tiking and toking, sharing your blogs and using influencers?
AAF Omaha is bringing together a panel of experts to answer as many of your questions as possible! Join us for a lively, social and informative discussion on "The State of Social Media Today" and what to expect tomorrow.
Panelists:
Brianna Olson - Social Media Strategist with Fusion Medical Staffing and Fusion Marketplace
Brianna Olson graduated from the University of Nebraska at Omaha in 2017 with a degree in journalism with a concentration in PR and advertising. Starting out her career in college as a social media intern at SKAR Advertising (now Smith Kroeger), she found a love for content creation in brands like Sue Bee Honey and the Nebraska Lottery. Olson went on to work in client relations at Envoy, Inc. working with Boys Town and Hiland Diary, while also managing their social media channels. She also gained paid media experience at Bailey Lauerman, negotiating and implementing campaigns for Phillips 66 and Kendall Motor Oil. Throughout her career, she still found her love for social media calling her name. Today, Olson is planning the strategy and coordinating the implementation of social media campaigns for both Fusion Medical Staffing and their new platform, Fusion Marketplace. She wears many hats, writing social copy, creating graphics, communicating with healthcare travelers as the voice of Fusion and crafting influencer campaigns. When she isn't on scrolling Instagram, Brianna likes to go thrifting, do hot yoga, and hang with her cat, Groot.
Christie Do - Social Media Strategist at Bozell
Christie Do, a Nebraska native born and raised in Lincoln, NE is the Social Media Strategist at Bozell. Christie enjoys balancing multiple clients at once creating social content strategies, providing training, coordinating social selling, and working with influencers.
Before joining Bozell in 2020 Christie worked at Disney and previously did marketing for the Nebraska Department of Health and Human Services and Raising Cane's. Christie studied at the University of Nebraska-Lincoln and holds a bachelor's in Journalism. In her free time, Christie enjoys traveling and annual visits the Czech Republic and flies back and forth to Orlando to visit family, friends, and obviously, Cinderella's castle!
Randa Zalman - Assistant Professor at Bellevue University
After 20 successful years as a marketing professional, agency principal and entrepreneur, Randa transitioned to higher education. She currently serves as an assistant professor of marketing strategy and MBA programs at Bellevue University, an institution recognized as a top 10 college for adult learners by Washington Monthly.
Having worked at in-house marketing departments and agencies, Randa is an expert in managing projects that incorporate and blend a wide variety of business disciplines, including branding, media, print, digital and public relations.
As a recognized thought leader on the power and appropriate use of new media, including social media and digital placement, her expertise in regulated industries led her to be selected to serve on the committee that drafted model compliance guidelines for the insurance industry.
Randa has been a featured speaker at seminars and conferences across the globe and has served on multiple boards of directors for industry organizations. She is a volunteer mentor for the Bellevue University Pratt Entrepreneurial Program and, for more than a decade, has hosted a popular monthly webinar series, Social Media Saturdays.
Randa has received recognition from peers and industry groups including Ad Pro of the Year from the American Advertising Federation Omaha, Marketer of the Year from the American Marketing Association and the Chapter Excellence Award from the Public Relations Society of America (PRSA) Nebraska.
Stacy Winters - Founder of the Omaha Food Lovers Group on Facebook
Stacy created the Omaha Food Lovers in August 2019 to share his passion for food and to create a local foodie community where people feel welcome to respectfully discuss all things food. The group has exploded beyond anyone's wildest dreams. Prior to the pandemic, the group had just over 16,000 members and a little over a year later it has grown to over 62,000 members along with 11 Moderators. The group has provided an amazing way for members to learn about new places in and around Omaha and has given restauranteurs a great place to advertise their offerings for free and interact with their customers.
Abbie Cuenca - Associate Connections Director at VMLY&R
Abbie is an Associate Connections Director at VMLY&R, a global brand and customer experience agency. Abbie specializes in guiding social media strategy for brands in a variety of industries, ranging from technology to food and beverage. She assists client partners at every step of the marketing planning process, providing guidance in creative ideation, platform best practices and connecting with social media audiences. Prior to VMLY&R, Abbie built her digital marketing and social strategy experience at Division-D and Cox Media Group. Abbie grew up in the Omaha area and graduated from the University of Missouri School of Journalism.
Thank you to AAF Omaha's Elite Sponsors:
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