AAF Nebraska AdBites Professional Development
Keynote Speaker: Brandon Meier, Senior Associate AD of Marketing and Multimedia, Nebraska Athletic Department
Tuesday, October 19, 2021
Scriptown Brewing, 3922 Farnam St, Omaha
11:30 AM Networking, 12 Noon Lunch & Program
$25 to AAF Nebraska Members & Students | $30 Non-Members/Guests
Brandon Meier joined the Nebraska Athletic Department in October of 2018 as the Senior Associate AD for Marketing & Multimedia. Meier oversees Nebraska's HuskerVision, creative & emerging media and marketing & fan experience departments.
Meier's knowledge and experience in the field of TV and multimedia production have made him one of the most respected leaders in his field.
A Nebraska native and UNL graduate, Meier returned to Nebraska after working for the Houston Rockets and Oklahoma Sooners. While earning his bachelor's degree from Nebraska he was a student assistant and procuer in HuskerVision.
Most recently, Meier served as the Associate Athletics Director for Broadcast Operations at Oklahoma. He joined OU's SoonerVision staff in July of 2007 as Executive Director of Video Production.
At Oklahoma, Meier led a media transformation in intercollegiate athletics. During his tenure OU became an industry leader in a variety of areas including TV production, video board production, digital signage and video delivery over a variety of digital platforms. With 17 full-time and 100 part-time employees, many of whom who were students at Oklahoma, Meier oversaw one of the largest broadcast departments in college or professional sports.
While Meier's cutting-edge approach and commitment to excellence put OU at or near the top of video and television production at the intercollegiate athletics level, his impact was much greater on those who worked with him. He actively cultivated a strong, working relationship with the Gaylord College of Journalism and Mass Communication and its students were the beneficiaries of this relationship. Students fill many of the key spots in everything that Meier's group produced. As a result, production assistants who worked for SoonerVision and graduated from OU have a major impact in the sports industry.
Among the projects that flourished under Meier's leadership was the creation of the first University-produced TV partnership with FOX Sports. The partnership resulted in more than 2,000 hours of OU content on FOX Linear TV platforms in the first year of Sooner Sports TV in 2012-13. He and his team produced more than 110 live OU sporting events for television in 2013-14, expanding the visibility of the Sooner teams, the access for Sooner fans and giving real-world experience to the many students who work with SoonerVision.
Meier has produced and directed three documentaries on the history of OU football, Birth of a Champion 1895-1946, Legacy of Winning 1947-1963, and Dynasty of Championships 1964-1988. Meier was literally involved in this project from the beginning as he and his staff oversaw the transfer of disintegrating and rare 16mm canisters of film to digital files and then cataloging all the miles and miles of film to produce one of the most comprehensive video archives for one of the top football programs in the country.
Meier's career began in North Platte, Neb., as a photographer/reporter for KNOP-TV, his hometown. Meier earned his bachelor's degree in broadcast journalism and his master's degree in marketing from the University of Nebraska. While studying at Nebraska, Meier worked as a student assistant and producer for HuskerVision, eventually having the opportunity to work with the first video board at an intercollegiate athletics facility when Nebraska installed its first video board in 1995.
From Nebraska, Meier headed to Houston where, from 2003-2007, he worked as the production manager/producer for the Houston Rockets. He operated the video systems inside the Toyota Center and led the in-game production for the Houston Rockets.
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